Alpaca Wool Is Ethical and Eco-Friendly
The Perception of Sustainability in Luxury
Sustainability in luxury is not just about creating eco-friendly products with a high-quality image. Instead, it is about integrating sustainable values into luxury itself. By purchasing sustainable luxury goods, we minimize environmental harm and contribute to a more responsible future.
However, despite the growing positive attitudes towards sustainability, many people still associate it with:
- Being unnecessary or disruptive to daily life.
- A contradiction to traditional luxury, which is often linked to excess, pleasure, and individualism.
"Luxury brands might suggest surplus and unneeded implications, while sustainable development is associated with morals and ethics."
BONZ and Sustainable Fashion
BONZ has always attached great importance to sustainable fashion, promoting sustainable fashion from multiple aspects such as reducing environmental impact, advocating animal welfare and promoting innovation.
BONZ lambskin is sourced predominantly from local farms and possum fur only come from certified New Zealand hunters. The product itself is designed and manufactured by hand in Invercargill, New Zealand, following the principles of high quality, durability and sustainability. In the production, we try to reduce the use of machines, do not use automation technology, reduce waste and product defects.
Each piece of garments should be inspected inside and outside before packaging and distribution. At this point, the craftsperson signed the quality guarantee in person, and then they confirmed that the garments quality met the standards of BONZ and ensured that the products could be used by customers for a lifetime.
The packaging of BONZ brand products has been or will be made of recyclable and degradable materials. Minimize packaging materials and avoid over packaging.
Our factory has its own water collection system and uses solar energy to meet 70% of the daily energy demand. Our employees have their own "garden" where they can pick fruits and vegetables to make salads for lunch.
However, sustainable fashion is far more than environmental protection. It also includes inheriting traditional crafts in the industry, promoting innovation and development, and even explaining sustainability to consumers and changing people's way of thinking.
